LinkedIn is a professional social network known for containing a minimum of fake users. As such, it is beneficial to turn to this platform to get qualified leads. But how to do it? Discover through this article 5 tips to guide you.
Optimize your LinkedIn profile
The profile is the key element that allows people to find information about you. Therefore, it must contain your position, your missions, your professional background, a profile picture and a description. However, these elements should not be simply shared. Here is what you should do.
Take care of your profile picture
There are a few things you need to pay attention to in order for the profile to benefit you. To this end, you should know that it is important to take care of your profile picture. This has a direct influence on your credibility. It must be of very good quality, serious and relevant. If you want to use a logo as a profile picture, make sure that it is easy to remember. Also, avoid changing your profile picture too often. This will help your contacts remember you.
Communicate as many details about yourself as possible
Apart from the profile picture, also remember to share as many details about yourself as possible. Mention everything that has shaped your background, in this case the studies you have done and your areas of expertise. You can also reveal the positions you have held in the past, the assignments you have been given and your current position. Also, don’t forget to write a description that will accompany your profile.
Note that your profile will inspire more confidence if it consists of complete information. In addition, people will want to follow you and contacts will be curious to know more about you. Also, be sure to update your profile regularly so that people know the account is active.
Design a compelling connection message
Getting leads also involves designing a compelling connection message. To do this, it is necessary to take care of this element. The reader will get a first impression of you from the first two sentences of the message. If they are bored while reading them, they will not find any interest in being connected with you and will not accept your invitation.
The solution is to write a catchy sentence beforehand. Mention why you want to be in touch with the person and mention a detail from their profile. This will prove to them that you have done your research and that you are really interested in them.
Use lead generation tools
Kaspr is a tool that aims to generate leads. It allows you to get the contact information of your prospects through their LinkedIn profiles. This tool works in real time via the Internet. Its advantage lies in its speed, as it works in just a few seconds.
To use this tool, you need to register on Kaspr.io. Then you just need to download the Google Chrome extension. Then you can embed the Kaspr Widget on your LinkedIn pages and display contact information directly from their profiles.
Be active on LinkedIn
To get qualified leads on LinkedIn, you need to have a constant presence on this social network. It is necessary to spend at least 10 to 15 minutes per day on your profile. In addition, don’t hesitate to give your news by posting regular updates. However, make sure you offer interesting and quality content. To this end, you can follow hashtags.
It is also important to get noticed by commenting on other people’s posts. Also, don’t forget to reply to posts. This is crucial in order to ensure your trustworthiness.
Be aware that when you post an update, it is displayed in the newsfeed of your contacts. By commenting on the publication, you are making it visible to another target.
Groups allow you to find qualified leads easily and quickly. Nevertheless, make sure you choose a reputable and active group. To do so, you should consider the following elements
- the size of the group: those with less than 500 members are to be preferred;
- the level of commitment: it is essential that members are active;
- group rules: prefer groups with rules that are consistent with your goals.
In addition to joining groups, don’t forget that using a tool like Kaspr can be a huge help in your efforts. However, you should know that groups not only provide qualified leads, but also offer you other opportunities. These include talking to experts, expanding your circle of acquaintances, and forming new partnerships.