Exploring the Role of Artificial Intelligence in Retail Content Marketing

In this article we have a special guest, who gave us different opinions about the creation of strategic content in 2023. Laura Mamani Gundermann, specializes in creating strategic plans for various brands in New York City, she worked with Johnson and Johnson and she is currently accompanying the growth of Walmart, which was her goal for this year. 

We talk about the challenges of this industry and how artificial intelligence can be the solution to many of them.

Laura points out the importance of retail marketing and audience-focused strategy this year. By creating content that resonates with a specific demographic, retail companies can build brand loyalty and trust, as well as increase their sales. With this in mind, many businesses are now turning to artificial intelligence (AI) to help manage their content marketing.

AI can be used to help retailers understand their audience better. This can include analyzing demographic data and customer feedback to determine which pieces of content are more likely to engage customers. AI can also be used to automate processes such as content creation, making it easier for businesses to create content that is tailored to their audience.

AI can also help retailers measure the success of their content marketing campaigns. AI-driven analytics can provide insights into how effective a campaign is, helping businesses to make more informed decisions about their marketing strategies. Additionally, AI can also reduce the manual labor involved in creating and managing content, enabling businesses to focus their resources on more productive tasks.

Laura also adds the importance of knowing how to create strategies that connect brands with the consumer, the consumer will always be the key to achieving your brand objectives.

We want to know your opinion, what do you think about content creation mixed with AI?

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