The exact impact of an optimal content marketing strategy on e-commerce sales can vary depending on various factors, such as the size of the business, industry, and target audience. However, it has been shown that a solid content marketing strategy can significantly impact the performance of e-commerce.
According to a study by Aberdeen Group, companies that use a content marketing strategy experience a customer conversion rate six times higher than those that do not. Additionally, another Content Marketing Institute study found that companies that use content marketing generate 73% more sales than those that do not.
In terms of how a content marketing strategy can increase e-commerce sales, here are some ways it can do so:
- Attract new customers: High-quality and relevant content can attract new customers to an e-commerce website and convert them into buyers.
- Improve customer retention: Relevant and valuable content can keep current customers interested in the brand and retain them long-term.
- Increase conversion rate: Well-written and designed content can help improve the conversion rate of website visitors into customers who purchase products.
- Improve search engine rankings: Relevant and helpful content can help e-commerce improve its search engine rankings and attract organic traffic, which can result in more sales.
Overall, a well-planned and executed content marketing strategy can help e-commerce increase its sales, attract new customers, improve customer retention, and improve its search engine rankings.
Have you heard of Vox QI?
Vox QI is the perfect tool for businesses looking to improve their online presence. With our artificial intelligence technology, we can create precise and effective content for your website and email, attracting more customers and increasing conversion. In addition, our data analytics solution can help your company identify trends in the industry and consumer behavior, which can inform your marketing strategies and improve your ability to meet customer needs.
At QI, we’re excited to support the natural product industry in 2023! As a special promotion for Expo West, we’re offering full access to our platform for only $99 per month (normally $379/per month). Gain entry to our wide-ranging social analytics, content generation, and AI-powered email marketing tool. Don’t miss out on this exclusive offer. Sign up today! #QI #expowest2023 #naturalproductindustry
Schedule a demo here and discover AI’s power for your company’s content marketing.